Trailer Report (Paranormal Activity)

Paranormal Activity 2
Theatrical poster
Directed by	Tod Williams
Produced by	Oren Peli Jason Blum Akiva Goldsman
Screenplay by	Michael R. Perry Christopher Landon Tom Pabst Oren Peli
Story by	Michael R. Perry
Based on	Characters by Oren Peli
Starring	Brian Boland Molly Ephraim Katie Featherston Seth Ginsberg Sprague Grayden Micah Sloat
Cinematography	Michael Simmonds
Editing by	Gregory Plotkin
Studio	Blumhouse Productions
Distributed by	Paramount Pictures
Release date(s)	October 22, 2010
Running time	91 minutes
Country	United States
Language	English
Budget	$3 million[1]
Gross revenue	$176,664,947[2

Paranormal Activity:

Paranormal Activity is a supernatural film which was directed by Tod William, the film is a sequel of Paranormal Activity. The trailer initiates with a the non-diegetic sound of a heart beat supplemented by a black screen, in contrast to a significant amount of horror trailers, this trailer goes straight into disequilibrium (when the man is thrown against the screen), this contradicts conventions of horror as most horror trailers follow a period of equilibrium before progressing into disequilibrium, this is efficient and effective because it makes the audience jump and creates suspense which as a result engages them with the trailer. (Todorov) This is achieved by using a variety of jump cuts and fast pace scenes which would place the audience in a more uncomfortable position.

Furthermore, paranormal activity further challenges conventions by showing an audience in a cinema this plants the viewer in the context as most people in society are cinema goers, this challenges conventions as most trailers concentrate more on specific contents in trailers rather than the general effect that it would have on an audience. Additionally, the recorder used has been contrasted to blue, which could be linked in with CCTV cameras; this could suggest that the house is genuinely haunted as the function of CCTV cameras is to catch implicit images.