Giving our horror trailer a title reqiured serious contemplation because a title is supposed to capture the concept. Initially we planned to name our trailer the "supernatural" but this title did not epitomize the events in our trailer. Hence we came to a consensus that we should name our trailer the summoning, the summoning is a connotation for the events which are yet to unfold and is based on the ideology that the devil would come of the Ouija board and capture his servants (the teenagers) moreover, a title is meant to depict genre so it was essential to extract a trailer which has a negative connotation. We thought that our title should be short and straight to the point because to make it more appealing to our target audience of horror consumers.
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