The trailer begins with a establishing shot of the college in which the main characters attend, the building looks old and haunted which allows the audience to subliminally and subconsciously identify that the trailer is a supernatural horror trailer, this could be viewed by the long shot of the college in a low angle to suggest that the college is the main focus of the trailer. The trailer then fuzzes into a medium shot of the main character Sam in the college corridors holding a hand-held camera which connotes that the trailer is likely to have some hand-held shots incorporated into the trailer. The non-diegetic sound in the background indicates that the the trailer is still in equilibrium as the music is slow and mellow. This is also supported by the characters smiling and laughing throughout which is s stereotypical representation of teenagers who are represented as upbeat and vibrant.
The trailer then illustrates Mitchell and Ava hold a blackberry which suggest that they are up to date and modern, however, the blackberry contains a message from Sam telling the girls to meet up later because Sam has a surprise. the girls then walk of past students by the lockers holding bocks which again allows the audience to establish the location of the trailer (long Shot). The next seen sees Sam and Mitchell walking and laughing filmed in a high angle of them walking up the stairs, this could suggest that they are vulnerable although they are laughing, at this stage the music gradually picks up pace. The next seen illustrates Jared and Ava in a long shot, Ava is sitting on Jared lap whilst they flirt this could imply that they have a love connection. In the background the audience can clearly see the alcohol which could suggest that the teenagers are immoral and are up to no good. Jared And Ava are joined by Sam and Mitchell who seem to partake in the alcohol consumption suggesting impurity.
The next seen sees Ava blowing out a candle in a medium shot which could be symbolic to the futuristic events which is likely to occur, this is complemented by the music which has become louder. The teenagers are the filmed in a transitional long/medium shot of them partaking in the Ouija board game which Sam had brought in, as the this game is associated with darkness the trailers became darker so that the candles could stand out adding flames to the spooky feel as the candles flickered consistently. This is complemented by the tone card "keeps you on the age of your seat" which suggests that something bad is likely to happen prompting a change of mood.
The Ouija board scene is followed by the toilet scene in which the immoral character Ava is smoking which again highlights her impurity. This is follwed by the moment of disequilibrium by Todorov when the toilet door slams and the taps start running without being turned on, the fear in Ava's face can be depicted through the close up and extreme close up shots used to illustrate her emotions, she is then assumed to be killed off by the evil spirit which supports Carol Clovers ideology that the immoral girl always dies first.
The next seen is a chase seen in which Jared, Ava's boyfriend falls whilst running down the stairs from the evil spirits oppressive hand this is illustrated in a long shot which then progresses to a high angle of Jared being filmed in a vulnerable position as he tries to escape. This is then supplemented by Sam and Mitchell running down the strairs trying to escape which is filmed in a unsteady handheld shot at a canted angle to demonstrate tension and fear.
We then see Jared running down the stairs and trying to get into a class room, he opens the door and closes it upon entry as he barracades the door with his body to block the spirit from entering and capturing his soul (medium shot). The Final scene is of the final girl (Carol Clover) Sam who is running in a hand-held shot which clearly illustrates her fright and her emotions, she then drops the camera and she runs into the distance but she has not been found sense.
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